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writing a brief for your writer

Writing a brief for your content writer


Most online business owners will at some point come to realise it is impossible to create all the content they need by themselves.  Blog posts, new web pages, social media posts, email blasts, eBooks, landing pages, product descriptions, squeeze pages, web 2 properties….. 

The list goes on and on.  There is no way of getting round it.  To run a successful online business, and to expand the business, requires masses of content.  Certainly much more than most of us could possibly manage to write ourselves.  The only solution, apart from giving up which of course isn’t an option, is to outsource your content. 

outsourcing content - printers letters

Why you should outsource 

As we’ve discussed above, outsourcing allows you to cope with the flood of content every online business needs.  By outsourcing your content marketing you have access to hundreds of writers who can deliver your content far quicker than you could ever hope to do yourself.   

The content you get back from your writer will be as every bit as good as you could write yourself – as long as the writer is properly briefed. 

Writing a brief 

When outsourcing content such as articles and blog posts it is essential you properly brief your writer.  A written brief explaining exactly what you want from the article and the manner in which it should be written will help your writer to produce the best possible content for you. 

Don’t panic.  A brief isn’t that difficult to write and won’t take long.  The chances are you will also be able to use your brief as a template for more articles in the future, especially if they are for the same website or blog. 

Before writing your brief you should look at other sites in your niche, especially those ranking above you, to see how they are presenting their content, the topics they are writing about and the style they use to deliver their content.   

Taking the time to see what others are doing will allow you to create a format and style for your articles and blog posts for your writer to follow.

What you should include in your brief 

Basically, the more information you can include the better and the more likely it is that the writer will deliver exactly what you require. 

Include basic information about where the piece will be published (blog, money site etc), the tone which should be used (e.g., informal) and the style (e.g., US English).   

Include instructions on how the piece should be formatted, for example, use sub-headings, bold italics, don’t stuff with keywords and so on.   

You could even include a breakdown of the different sections and word lengths you need, though it is sometimes best to let the writer decide this.   

Include links to similar articles from which the writer can draw inspiration as well as relevant web pages for research. 

Remember, do everything you can to make the writers job clearer and easier and you will be rewarded with high-quality content. 

We’ve included a sample brief below but don’t forget that this same brief can be recycled for all your projects to save time when outsourcing your content.  Simply change the specifics to suit.

Example of a writers brief  

This article will be used on one of my main websites so it needs be information rich. Please make use of the resources I have provided below as they will help you find the information you need to create this piece.   

This article is aimed at the domestic UK market so it should be easy to read without too much jargon. The tone should be conversational and interesting – like talking to a friend. 

·         Please use subheadings to break this article into easily readable sections

·         You can use the following sites to get information on this subject: and

·         Please ensure you use bold and italics to carefully highlight keys points as required

·         There is no need to worry about keyword density, please write naturally and do not stuff the article with keywords

·         An example of how I would like the article formatting can be found here: 

Please make sure the article is broken down into the following sections: 

·         200 words introducing widgets and why they are useful

·         200 words on the most common uses of widgets

·         200 words on 4 of the top widgets and why they are so good

·         150 words for the conclusion 

Remember, when you outsource an article to a writing service like QwertyContent you have hundreds of specialist writers waiting to work for you and you can post as many projects as you wish at the same time.  You will get all the content you need in your inbox within hours.  You will save days, weeks or even months of time by outsourcing your content.

For  a full guide on how to post a project on see this page  



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