If you’re serious about producing high-quality content for the internet, you have to have a plan. As the old saying goes, if you fail to plan, you’re really planning to fail.
That piece of advice applies to all areas of life, and it definitely applies to online marketing. You have to have a solid content plan so you can ensure that the overall impressions of people consuming your content would be uniform. This also enables your organization to avoid any surprises down the road. Keep the following tips in mind.
Content will always be king
As we said right at the beginning of this post, content will always be king. While a lot people make a big deal about the importance of traffic, that traffic would be worthless if you drive it towards poor quality content.
Good content is crucial to building solid brands. It’s important for establishing the right strategic alliances. It’s indispensable when it comes to converting eyeballs into dollars.
Given how crucial content is, you really cannot afford to play fast and loose with your content creation process. You have to have a plan. You have to be both systematic and methodical about it.
Simply producing content by the seat of your pants won’t benefit your brand automatically. In fact, there’s a high likelihood that random content generation would actually hurt your brand.
To ensure uniform quality as well as maximizing the likelihood that you would get the results that you are looking for from your content marketing activities, follow the steps below.
Pick your niche
The first thing that you need to do when putting together a content plan is to pick your niche. I know this sounds so basic that it should go without saying, but that’s where people mess up.
You have to remember that your niche selection is the number one factor in your online business’ success. If you pick the wrong niche, you’re going to fail. It’s also important to be clear as to what your niche is so you can be halfway there as far as picking out which content topics to focus on.
Pick your target audience
Now that you have a clear idea what your niche is, study your niche and understand what your target audience looks like, where they hang out on the internet, and what their content preferences are. Your answer to these questions can make or break your content’s overall effectiveness.
Reverse engineer your competitors to find hot themes
Once you have a clear idea what your niche and target audience is, you can make things so much easier on yourself by simply figuring out who your competitors are.
Once you find out who your competitors are, you can then let them do your homework. How? Steal their theme ideas.
Now, I’m not saying that you should steal their content. Plagiarism is always a bad idea. Instead, pay attention to what they constantly write about. They’re not doing this for their health.
They keep writing on the same topics over and over again because their audiences are most likely interested in those topics. Figure out what those topics are and create your own content on those same topics.
Reverse engineer your competitors to determine how to address your audience
Read your competitors’ content. How do they position their topics? How do they present information to their audience?
If you notice certain common patterns, copy those common patterns. Again, don’t copy the content. Copy the approach.
Make your particular spin stand out and highlight your brand
At this point, you’re faced with a very important challenge. If you did everything that we mention above, you’re still not out of the woods. Why? If you produce very similar content to your competitors, you run the risk of your brand falling between the cracks.
Since your brand’s content is, at its core, roughly similar to your competitor’s materials, there’s really no compelling reason for your target visitors to prefer your content over your competitors. Do you see how this works?
Simply writing on hot topics and copying audience approaches are not enough. You have to do something else. You have to put your brand’s particular spin on your content. If you’re able to do this, this difference will highlight your brand’s special appeal.
Engage your audience
When editing your content, make sure that you maximize content engagement. Don’t create content that simply just spits out data or reads like it’s just dictating to a wall. That’s not going to work.
Your content should challenge readers. Your content should get people to feel emotionally engaged. Your content should actually get people to challenge their beliefs or emotionally get them excited.
Whatever you need to do, make sure your content jumps out at your target audience members because they feel the materials you’re creating grabs them by the eyeballs and they can’t get enough until they finish reading your materials.
If you’re able to do this, then you would be able to go to the next step. This is really important. The next step is all about getting your audience to feel emotionally invested.
Once you’re able to create this effect with your content, you have won. Seriously. There is really no other way to say it because once you get the readers of your content to feel that they are emotionally invested in what you’re doing, then they have all the motivation they need to not only constantly come back to your website to consume more of your content, they will also be driven to share your content on social media.
Planning out your content based on the steps above enables you to call your audience to action so they become, not only your content’s consumers, but also its evangelists.
If you’re able to do all of this with a well executed content plan, not only would you be able to make more money with less traffic, but you would be able to establish a solid, credible brand in your niche in no time.
Now, you need to create your content. And, to generate all the high-quality content you need; you need to outsource.